In the last post we talked about the ”typical” approach to college admissions. In this post we’ll briefly discuss the BRAND U approach.
Here’s a graphic to help show in brief what each of the 4 steps are and where you end up once you complete all 4 with a more in depth explanation further below:
Part I: Brand U guides students to identify their unique sparks. Students locate the interests and strengths that make them who they are, thus beginning a path of self-discovery and a meaningful journey into adulthood.
Part II: Brand U shows students how to build their unique sparks into a fire of vision and purpose. Students pursue growth experiences and gain the confidence and self-awareness to thrive through the challenges of college admissions and beyond.
Part III: Brand U helps students brush aside selection pitfalls, like magazine rankings, sports teams, and party reputation. Instead, Brand U gives students a streamlined process to locate the right college match.
Part IV: Brand U guides students through the challenging application process, empowering them with the time-tested tool of the branded statement of unique identity, a unified theme, which conveys the fire of their vision and leaves an indelible impression of maturity on admissions o cers. By standing out, students get in and increase their chances of merit aid.
Next time we’ll look at something just for parents!
Stay tuned and thanks for reading.