This next excerpt from ”BRAND U – 4 steps to the College of Your Dreams” talks about what forms the basis for the 4 steps.
After working closely with parents for close to two decades, I’ve seen the effort and sacrifice that comes with raising a child. Trough every high and low of childhood, you’ve felt the joy of your child’s transformations—from first smiles and first words to the first days of kindergarten, elementary school, and junior high—all with the devotion of helping your student thrive.
That is the spirit that inspires this book.
Love and hard work leads us to the greatest transformation of all, the gateway into adulthood: college. To get there, kids need help. Even the most independent adolescents need guidance and perspective. As a parent, you’ve seen the challenges and pitfalls of life. You know success stories of those who develop their talents and passions, and you know the trials of those who don’t.
In the sections that follow, we’ll guide you through the process of preparing your student for college selection, admissions and beyond, working in a step-by-step collaboration that will empower your student to nourish through the challenges to come.
BRAND U -the path ahead
SPARKS—We help your child find his or her unique talents and interests to get excited about the process ahead.
FIRE—We ignite the inspiration, helping your child find unique and transformative experiences that will instill a vision and purpose for the future.
VISION—We navigate the complex process of college selection to pinpoint the undergraduate experience that matches your child’s values, hopes, and ambitions, and offers the life he or she wants to have.
BRAND—We empower you through the admissions process with the time-tested tool that stokes the re of ambition and conveys to admissions officers how your student offers a unique value that few other students can.
Next time, ”Creating SPARKS – the Need for Method”.
Thanks for tuning in!